Upcoming Apple Products Guide: Everything We Expect to See in 2023 and Beyond (2023)

The MacRumors guide to upcoming products is designed to provide an overview of everything that we're expecting to see from Apple, both in the near and more distant future. Dates listed are not always concrete, but are based on the most recent rumors and information that we have.

Upcoming Apple Products Guide: Everything We Expect to See in 2023 and Beyond (1)
We're updating the guide on a regular basis, so it will be the go-to place to see every Apple product that's on the horizon at a glance. For more detail on the rumors we've heard about each upcoming item, make sure to click on the links to visit our roundups.

Early 2023

Apple in January 2023 introduced new 14-inch and 16-inch MacBook Pro models that are equipped with updated M2 Pro and M2 Max chips. Apple also introduced new M2 and M2 Pro Mac mini machines and a new larger-sized $299 HomePod, with all of these announcements done via press release.

Spring Launch Possibilities

Apple initially planned to introduce its AR/VR headset sometime around April and was intending to hold an event for the unveiling, but the launch of the device has been pushed back until June. It is not clear if we will get an April event, but right now rumors suggest we could see a 15-inch MacBook Air in the spring, and we're also waiting on new Apple silicon Mac Pro models and display options.

15.5-inch MacBook Air

There's only one MacBook Air right now, but Apple is working on a larger model that would measure in at 15.5 inches, which would be between the 14 and 16-inch MacBook Pro models in size. Rumors about the machine are limited, but it is expected to use the same general design as the M2 MacBook Air, and it could come as soon as the second quarter of 2023.

Mac Pro with M2 Ultra Chip

The Mac Pro is the last of the Mac lineup to continue to use Intel chips, and Apple is expected to transition the machine to Apple silicon in 2023. Rumors suggest that the Mac Pro will use an M2 Ultra chip with up to a 24-core CPU, up to a 76-core GPU, and at least 192GB of RAM, possibly more. No major design changes are expected at this time.

27-inch External Display

Apple is working on multiple new display options set to launch in 2023. One of these displays will be a successor to the high-end Pro Display XDR, and the other could be a followup to the Studio Display or something in between the Studio Display and Pro Display XDR.

Analyst Ross Young says that one of the displays will be 27 inches in size and will feature mini-LED technology and ProMotion support, but little else is known about them at this point in time. New display options could come at some point in 2023, potentially early in the year alongside new Macs.


When June rolls around, Apple's annual Worldwide Developers Conference will take place. At WWDC, we're going to see the introduction of iOS 17, iPadOS 17, watchOS 10, tvOS 17, and macOS 14. WWDC is largely focused on software, but with a new AR/VR headset on the horizon, Apple is expected to debut it at the event. If the Mac Pro doesn't come in the spring, we could also see it at WWDC.

AR/VR Headset

Apple's AR/VR headset will combine augmented and virtual reality, and it is expected to be priced around $3,000. It will feature 4K micro-OLED displays, a comfortable headband, a mesh material that goes against the face, and high-end features like iris scanning for authentication and facial expression detection.

The headset will run a new xrOS operating system, and it will be focused on gaming, streaming video content, and video conferencing.

September Product Announcements

iPhone 15 and iPhone 15 Pro

The iPhone 15 and 15 Pro models are expected in September, which is Apple's typical iPhone refresh month. The iPhone 15 models will be the first with USB-C instead of Lightning, and there could be minor design changes in store. We are expecting a 6.1-inch iPhone 15, a 6.7-inch iPhone 15 Plus, a 6.1-inch iPhone 15 Pro, and a 6.7-inch iPhone 15 Pro Max, though the "Pro Max" could get a new "Ultra" naming scheme this year.

The Pro models are expected to include a faster A17 chip built on a 3-nanometer node, and the biggest iPhone could feature periscope lens technology for 6x optical zoom capabilities.

Apple Watch Series 9

Alongside the iPhone, Apple always refreshes the Apple Watch, and we are expecting the Apple Watch Series 9 in September. There's no word as of yet what will be included with the Apple Watch Series 9 update.

It is not yet clear if the Apple Watch SE and Apple Watch Ultra will also be updated in 2023.

Products with Unknown Release Dates

  • AirPods Max - It has been two years since the AirPods Max were refreshed, so a new version could be on the horizon, though Bloomberg's Mark Gurman says no major AirPods updates are coming in 2023. There have been no rumors of a refresh, but based on past launch timelines, the ‌AirPods Max‌ will be the next AirPods to get an update. Possible features include improved ANC, an H2 chip, and Adaptive Transparency, all of which have already been added to the
  • iMac - There is a new version of the 24-inch iMac coming, and it could get either M2 or M3 chips, depending on when Apple plans to launch it. We don't know specific timing as of yet, but it's likely to be late in the year.
  • iMac Pro - Alongside the 24-inch iMac, Apple could introduce a larger 27-inch model, replacing the now-discontinued 27-inch iMac. This iMac could be released late in 2023, but Apple's plans continue to be unclear.
  • iPad mini 7 - There is a new iPad mini in development, and it could launch in late 2023 at the earliest. Apple might, however, push it to 2024.

Further in the Future

  • iPad Pro - Apple is working on 11.1 and 13-inch iPad Pro models with OLED displays, with these iPads set to come out in 2024.
  • Foldable iPhone - Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.
  • Apple Car - There have been a lot of twists and turns in the saga of Apple's electric car development, but reliable Apple analyst Ming-Chi Kuo believes Apple is still planning on a full autonomous vehicle rather than just an autonomous car software offering, with a launch to happen between 2023 and 2025.

2023 Product Refreshes and Announcements

2022 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2022, which can be useful for predicting 2023 launch timelines.

2021 Product Refreshes and Announcements

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Know of an upcoming product that we've missed on this list or see an error that needs to be fixed? Send us an email here.

(Video) Apple's 2023 Lineup Will Be INSANE!

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What new Apple products are coming out in 2023? ›

Apple in January 2023 introduced new 14-inch and 16-inch MacBook Pro models that are equipped with updated M2 Pro and M2 Max chips. Apple also introduced new M2 and M2 Pro Mac mini machines and a new larger-sized $299 HomePod, with all of these announcements done via press release.

Will there be a new Apple Watch 2023? ›

The Apple Watch Series 8 got released not a long while ago but as you know, things move fast in the tech industry.
Apple Watch Series 9 release date.
Device familyAnnouncementMarket release
Apple Watch Series 8September 7, 2022September 16, 2022
Apple Watch Series 9September 2023*September 2023*
4 more rows
Feb 10, 2023

Will Apple release a new iMac in 2023? ›

Apple has no plans to launch a new 24-inch iMac until late 2023 at the earliest, according to Bloomberg's Mark Gurman. In his newsletter today, he reiterated his expectation that Apple will skip updating the iMac with the M2 chip and instead wait to release a model with the M3 chip, which has yet to be announced.

What is Apple's expected announcement? ›

Fall event: September 2023

While there are no specific rumors about the event yet, we're expecting to see the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and a new iPhone 15 Ultra to replace the iPhone 14 Pro Max. We're also likely to see the launch of the Apple Watch 9.

Will there be a 27 inch iMac in 2023? ›

The 27-inch iMac was discontinued after the Studio Display and Mac Studio were announced at an Apple event in March 2022.

Will Apple release a new iPad in 2023? ›

2023 appears to be shaping up to be a quiet year for ‌iPad‌ hardware refreshes, and while it is possible we could see some new models, the current picture suggests that new iPads this year are unlikely on the whole.

Will there be an Apple Watch Ultra in 2023? ›

In addition to sharing details about the camera upgrades on the iPhone 15 lineup, Haitong Intl Tech Research analyst Jeff Pu has revealed that Apple plans to launch the next-gen Apple Watch Ultra in 2024.

Will there be new AirPods in 2023? ›

Meanwhile, Bloomberg's Mark Gurman reported in October that Apple could launch USB-C compatible lineup of AirPods, AirPods Pro, and AirPods Max “by 2024,” and recently said that Apple's AirPods lineup is unlikely to get “any updates of note” in 2023.

Which Apple Watch will be discontinued? ›

At WWDC 2022, Apple confirmed that the Apple Watch Series 3 wouldn't support watchOS 9. Ever since then, the writing's been on the wall.

What Apple products are coming out in 2024? ›

The 10.86-inch display would be for an 11-inch iPad Pro and a 12.9-inch display obviously for the 12.9-inch iPad Pro — both set for a 2024 release. A 14-inch and 16-inch display are both being prepped for the 14-inch MacBook Pro and 16-inch MacBook Pro, but those would release in 2026.

What will Apple be worth in 5 years? ›

According to the latest long-term forecast, Apple price will hit $200 by the end of 2024 and then $250 by the middle of 2025. Apple will rise to $300 within the year of 2026, $400 in 2029 and $500 in 2034.

What are future projections for Apple? ›


The 38 analysts offering 12-month price forecasts for Apple Inc have a median target of 173.00, with a high estimate of 195.00 and a low estimate of 116.00. The median estimate represents a +13.42% increase from the last price of 152.53.

Which Mac should I buy in 2023? ›

The 13-inch MacBook Pro will be adequate for the average user, but if you use really graphically intensive apps then the 14-inch Pro is the Mac you want to be looking at. The entry-level 14-inch MacBook Pro offers a M2 Pro with 10-core CPU and 16-core GPU, 16GB RAM, 512GB SSD.

Should I buy an iMac now or wait 2023? ›

24-inch iMac: Why you should buy

The next 24-inch iMac will likely be updated with an M2 processor, but based on Apple's timeline, it likely won't arrive until late 2022 or 2023. With that in mind, you can go ahead and buy the 24-inch iMac without worrying about an impending update.

Will there be a new Mac Pro in 2023? ›

Apple introduced the M2 chip in the 13-inch MacBook Pro in June 2022, so there's been a bit of a wait for the enhanced M2 Pro and Max chips to arrive, but now they are here. Here's everything you need to know about the new 14-inch and 16-inch MacBook Pro models which went on sale on January 24, 2023.

How long before an iMac becomes obsolete? ›

Products are considered obsolete when Apple stopped distributing them for sale more than 7 years ago.

Is this a good time to buy an iMac? ›

Like buying a MacBook, the best time to buy an iMac is when Apple offers back-to-school discounts. However, if you aren't a student, waiting for a holiday is the best plan. You can always score a discount on Memorial Day, Labor Day, Black Friday, Cyber Monday and between Christmas and New Year's Day.

Is the iMac 24 or 27 better? ›

For the best performance and a modern and sleek design, you choose the Apple iMac 24 inches with Apple M1 chip. If want a model with a large screen, many connectors, and a dedicated video card, the Apple iMac 27 inches is a better choice.

Is Apple releasing a new iPhone in 2023? ›

The iPhone 15 family is expected to arrive in about seven months, in mid September 2023 featuring four models, just like the iPhone 14 series before it. First, we have the 6.1-inch iPhone 15, the most affordable model. Then comes the larger, 6.7-inch iPhone 15 Plus with a bigger battery.

What will Apple release in 2025? ›

Apple Working on 20.5-Inch All-Screen Foldable Notebook for 2025. Apple is developing a 20.5-inch foldable notebook that could be released as soon as 2025, according to information shared today by display analyst Ross Young.

Will there be an Apple 14 this year? ›

Contents. The iPhone 14 and the iPhone 14 Plus are Apple's "affordable" flagship iPhones with pricing starting at $799, and the devices are being sold alongside the more expensive iPhone 14 Pro and iPhone 14 Pro Max. Apple did away with the "mini" iPhone in 2022, and the iPhone 14 models come in 6.1- and 6.7-inch sizes ...

Is there a new iPhone coming out in 2023? ›

The 2023 iPhone 15

The iPhone 15 is several months away, but it's hard for Apple to keep secrets about the iPhone lineup just because of how many suppliers are involved. There will be four iPhone 15 models in the same sizes as the iPhone 14 models, including two 6.1-inch iPhones and two 6.7-inch iPhones.

Is there a new MacBook Pro coming out in 2023? ›

New 14- and 16-inch MacBook Pro: Release date

It feels like we've had a long wait for the MacBook Pro with M2 Pro and M2 Max to arrive, but the wait is now over. The 2023 14- and 16-inch MacBook Pro started shipping on January 24, 2023. Read our review of the 16in MacBook Pro with M2 Pro.

Will Apple release a new MacBook Pro in 2023? ›

The 2023 MacBook Pro 16 is almost exactly the same as the 2021 MacBook Pro 16 except that there is a new chip inside. And just to get one thing out of the way: no, there is not a good reason to buy the 2023 model if you already have the 2021 model.

How much will the iPhone 14 cost? ›

Pricing for each model starts at: iPhone 14: $799* iPhone 14 Plus: $899* iPhone 14 Pro: $999.

What phone will come out in 2023? ›

Redmi Note 11 Pro 5G: a good phone at a good price, unless you're a gamer. Samsung Galaxy A53 5G: potential aplenty, undermined by laggy, sluggish performance. Samsung Galaxy S21 FE: a more affordable Galaxy mobile which doesn't scrimp on camera specs.

What will be the price of iPhone in 2023? ›

Apple iPhone 14 price in India starts from ₹71,990. It is available at lowest price on Croma in India as on Feb 21, 2023. Take a look at Apple iPhone 14 detailed specifications and features.

Will there be a new MacBook in 2024? ›

MacBook Pro models with the ‌M3‌ Pro and ‌M3‌ Max chips will go into mass production in the first half of 2024, according to Kuo.

What's better M2 or M1 Pro? ›

With its powerful CPU, M2 Pro can compile code up to 25 percent faster than M1 Pro, and up to 2.5x faster than MacBook Pro with an Intel Core i9 processor.

Is M2 better than M1 Max? ›

The M2 also beats the entire M1 range in single-core performance, largely as a result of the new high-performance cores. However, it still sits behind the M1 Pro, M1 Max, and M1 Ultra in multi-core performance.

Should I wait for iPad Pro 2024? ›

It is still too early to say whether the iPad Pro 2024 will be worth the wait. The addition of an OLED display seems promising, but a year and a half is a very long time. If you need an iPad now, we suggest you go ahead and buy one.

What is the next big product from Apple? ›

In 2022 we saw Apple launch the iPhone 14 series, three new Apple Watches a new set of AirPods Pro, a new-look 10.9-inch iPad, the Mac Studio, and the M2 MacBook Air and M2 13in MacBook Pro, among other updates. In this article we take a look at what we expect Apple to launch in 2023.

Is Apple dropping the iPhone 14? ›

Pre-orders for the iPhone 14 series will open in a couple of days' time, on September 9. The iPhone 14 will be released to the market on September 16, 2022. Meanwhile, the iPhone 14 Plus will be available on October 7.

Which one is better MacBook Pro or Air? ›

The Pro also has better speakers and a higher-end display than what you'll find on the MacBook Air. It uses MagSafe charging, like the 2022 MacBook Air, but it has a feature called Active Cooling that uses a pair of fans, which is an improvement over the Air.

Is MacBook Pro M2 worth it? ›

Unless you are an absolute Touch Bar fanatic, there's no reason to buy the M2 MacBook Pro. Not only is it more expensive than the two MacBook Air models, but it's also inferior in a number of different ways. I hope that Apple closes the gap between the $1299 MacBook Pro and the $1999 MacBook Pro.

Is Apple discontinuing the MacBook Pro 13? ›

While there is no knowing Apple's exact plan for the 13-inch MacBook Pro at this time, the prospect of the device being discontinued in 2022 now appears to be a possibility.


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