Corporate gifts are given to strengthen customer’s relationship with the company. Corporate gifts and business popularity are directly linked. Companies establish a strong bonding between customers, suppliers and employees through personalised corporate gifts. It is essential to choose a unique customised gift for the business to gain popularity among its customers.
Will Corporate Gifts Increase Business Productivity?
Researches prove that giving corporate gifts and increase in business productivity are not directly linked. The return on investment is no way related to corporate gifts directly. However corporate gifts have always built strong relationship with the recipient at a relatively low cost. Since the bonding with the customer or supplier is stable, they will continue to contribute to increase company’s productivity.
Corporate Gift Recipient And Business Popularity:
According to various surveys, usually company give corporate gifts only to their major customers. Next preference is given to their employees as they contribute to the major business productivity. Companies have special budget for their prospective clients as corporate gifts and business popularity are interlinked. Companies target their future clients through corporate gifts and increase their business popularity to build strong relationship. Corporate gifts always help in building personal connection between the recipient and the company.
Corporate Gift Ethics And Etiquettes:
Business popularity is built through corporate gifts. While giving away corporate gifts it is essential to follow few ethics and etiquettes. It is important to find out the gift receiving policy of the recipient as few government bodies, financial institutions, retailers and insurance companies do not accept gifts. Therefore gifts should be carefully chosen to match their client’s policy. Lavish gifts are to be avoided as it might seem like the gift is trying to buy the customer. Gifts to be chosen to match the company’s budget and giving of cash is a big no-no and it is against gifting ethics.
In order to gain business popularity, companies should choose appropriate gifts for their customers. A long-term client can be given personal gifts while a new client would prefer a businesslike gift. Corporate gifts supplier should reflect the personality of the client. If a client likes sports then free tickets to a recent sport event can be gifted. Usually most companies prefer giving corporate gifts during Christmas Eve but to add more personal touch client’s gifts can be given on important dates, on completion of project, on promotion or even the day business was initiated. These thoughtful gifts on important dates will definitely help the business gain popularity among their customers.
Customized Corporate Gifts Increase Business Popularity:
Customized corporate gifts helps in increasing business popularity as it is one of the silent method of company advertising. When a company gives away customized corporate gifts which are printed with their logo will act as self promotion and gain popularity. Usually customised gifts which are used everyday like coffee mugs, calendars, tote bags, pen stands and note books with company printed logos will act as daily free advertising. Therefore the company’s name is stored in the client’s mind and thereby increases the business popularity.